Prudential Real Estate Ranked Highest for Customer Satisfaction in Three Segments of J.D. Power and Associates 2013 Home Buyer/Seller Study
The Lee Ann Wilkinson Group of Prudential Gallo, REALTORS, is proud to be affiliated with Prudential Real Estate, an HSF Affiliates LLC company. Prudential Real Estate announced last week that its affiliate network ranked highest for customer satisfaction in three of the four segments included in J.D. Power and Associates’ annual Home Buyer/Seller Satisfaction Study:
- Repeat Home Buyer
- First-time Home Buyer
- First-time Home Seller
The J.D. Power and Associates sixth annual study measured customer satisfaction among the nation’s largest real estate brokerage companies in four categories of the home-buying experience:
- Real estate office
- Closing process
- Variety of additional services
Seller satisfaction was evaluated through the same four factors plus marketing.
According to survey findings (per the Prudential Real Estate July 10, 2013 press release), Prudential Real Estate scored over 800/1000 possible points in each of its top three categories. This represents the third time in six years Prudential Real Estate ranked highest in seller satisfaction (including recognition in 2008 and 2010).
The strong Prudential brand, recognizable by the long-standing “Rock” logo, does stand for strength! As the survey revealed, brand reputation was a key factor for first-time home buyers and sellers – and satisfaction increases with the number of transactions.
“As long as I can remember seeing real estate ads on television or on local ‘for sale’ yard signs, I have associated the Prudential brand with stability, dependability and strength,” Lee Ann Wilkinson explains. “My team and I are proud to be part of this network and represent its commitment to home buyer and seller satisfaction. Our referrals and repeat clients are truly the cornerstones of our business.”
Additional survey findings include:
- First-time home buyers and sellers are most influenced by a company’s good reputation and the recommendations they receive from friends, family and colleagues.
- More than one-third (35%) of first-time home buyers and 27% of first-time sellers indicate they selected their real estate company based on its reputation.
- 28% of first-time home buyers and 27% of first-time sellers selected their company based on recommendations.
- Overall satisfaction with real estate companies is higher among repeat customers compared to first-time buyers or sellers.
- Suggesting better times in residential real estate, the percentage of first-time home sellers increased to 44% in 2013 from 30% in 2012.
- The percentage of first-time home buyers also increased significantly, 49% in 2013 vs. 40% a year ago.
The 2013 Home Buyer/Seller Study includes 4,371 evaluations from 3,930 respondents who bought or sold a home between March 2012 and April 2013.
The Lee Ann Wilkinson Group recently earned top honors among Prudential Real Estate affiliates nationally and in Canada as 8th of more than 47,000 real estate agents in terms of number of transactions for 2012.
The Lee Ann Wilkinson Group is an agent of Prudential Gallo, Realtors, which is a brokerage member of Prudential Real Estate - a network brand of HSF Affiliates LLC, of which HomeServices of America, Inc. is a majority owner. Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities and are used under license with no other affiliation with Prudential.
Prudential Real Estate is a part of the HSF Affiliates LLC real estate brokerage family, which includes Real Living Real Estate and the new Berkshire Hathaway HomeServices brand available later in 2013. Prudential Real Estate franchisees are independently owned and operated. HSF Affiliates LLC, based in Irvine, Calif., is a joint venture of HomeServices of America and Brookfield Asset Management.
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit jdpower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.